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About Safeway:
Safeway
Inc. (NYSE: SWY), a Fortune
500 company, is North America's third
largest supermarket chain,
with, as of December 29, 2007, 1743 stores located throughout the western and central United
States and western
Canada.
[3] It also operates some
stores in the Mid-Atlantic region of
the Eastern
Seaboard. The company is headquartered
in Pleasanton, California. Supermarket
News ranked Safeway No. 4 in the 2007 "Top 75 North American Food
Retailers" based on 2006 fiscal year estimated sales of $40.5 billion.[4] Based on 2005
revenue, Safeway is the tenth largest retailer in the United
States.[5]
Sam Seelig Company was founded in April 1912 by Sam Seelig who
had come to California from Arizona in 1911. Seelig opened a single grocery store
in Los
Angeles at the corner of Pico and
Figueroa streets.[6] The chain had
grown to 71 stores by 1922.[7] After World War
I the firm became deeply indebted to
its main grocery wholesaler, a firm owned by W.R.H. Weldon. In a swap of stock for debt, Weldon assumed
control of the chain, leaving Seelig in charge of retail operations. Seelig then left the company in 1924 to
enter the real estate business, forming Sam Seelig Realty.
As a result of Seelig's departure, the company held a contest
in 1925 to develop a new name, the result of which was Safeway. The original slogan was "an admonition and an
invitation" to "Drive the Safeway; Buy the Safeway." [8] The point of the name
was that the grocery operated on a cash-and-carry basis;
it did not offer credit, as had been traditional for grocers. It was the "safe way" to buy because a family
could not get into debt via its grocery bill (as many families did, especially during the Great Depression). By
1926 Safeway Stores had 322 stores centered in Southern
California.
Weldon saw himself as a wholesaler and sold his 80% of the
business for $3.5 million to Merrill
Lynch in deal brokered
by Charles E.
Merrill.
Safeway
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