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Corporation (formerly Tandy Corporation) (NYSE: RSH) is a chain of electronics retail stores in the United States, as well as parts of Europe, South America and Africa. As of 2008, it had
4,653 company-owned stores, 688 kiosks, 8 service centers, and 1,408 dealer outlets. RadioShack reported net
sales and operating revenues of $4.81 billion. The headquarters of RadioShack is located in
Downtown Fort Worth, Texas. RadioShack is also a sponsor for the Samsung/RadioShack 500 NASCAR Sprint Cup
Series race at Texas Motor Speedway. On July 21, 2009, RadioShack announced a
partnership with T-Mobile
and started offering the service in August 2009.
current proprietary brands include RadioShack branded products (parts, adapters, telephones and
other legacy/classic products), AntennaCraft (outdoor antennas and amplifiers), Auvio (audio/video cables, LCD
TV's, headphones, premium surge protectors and speakers), Enercell (batteries and power), Gigaware (computer, GPS and iPod
accessories, mp3 players and accessories, as well as digital cameras, digital camera accessories and digital
picture frames) and PointMobl (Wireless Phone Accessories).
Discontinued brands include
Accurian (audio and video equipment and accessories), MyMusix (MP3 players; now marketed under the Gigaware brand),
Kronus (tools), Optimus (formerly audio and PA/DJ equipment; later used for digital camera accessories), Presidian
(audio and video equipment, telephones, flashlights, calculators, and 2-way radios), VoiceStar (wireless phone
accessories), Archer (wiring and antennas), Duofone (telephones & accessories), Micronta (scientific and
educational equipment) and Realistic (sound
In 2009, the company became the
main sponsor of a new cycling team, Team RadioShack, with Lance
Armstrong and Johan Bruyneel as two of the members.
The company was started as Radio Shack in
1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the then-nascent field
of amateur, or ham, radio. The brothers opened a one-store retail and mail-order operation in the heart of
downtown Boston at 46 Brattle Street, near the site of the Boston
Massacre. They chose the name "Radio Shack," which was the term for a small, wooden structure that housed a ship's
radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of
radio officers aboard ships, as well as "ham" radio operators. The term was already in use - and is to this
day - by "hams" when referring to the location of their stations.
The company issued its first
catalog in 1939 as it entered the high-fidelity music market. In 1954, Radio Shack
began selling its own private-label products under the brand name Realist, but was subsequently sued and
consequently changed the brand name to Realistic. After expanding to nine stores plus an
extensive mail-order business, the company fell on hard times in the 1960s. Radio Shack was essentially bankrupt,
but Charles Tandy saw the potential of Radio Shack and
retail consumer electronics and bought the company for $300,000.
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